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Volkswagen

Volkswagen Content Factory

An IAA trade fair stand becomes a content factory.

Services
Communication (Campaigning, B2B, Employer), Communication Strategy, Corporate Architecture (Office/HQ, Trade fair, Retail), Digital Strategy, Experiences (Live, Digital), Trade fair / Exhibition, Virtual
Category
Activate your audience, Corporate Architecture, Create your design system, Elevate your strategy

At the IAA, Volkswagen presents the next step on the “Way to Zero” with ID. Life. How do you create a presence for this vision that goes beyond the trade fair?

With the concept “Push Forward”, we took the IAA stand online using brand ambassadors and influencers. By becoming a content creator studio, it also reached new target groups.

A small stand with a big reach. During the event, over 40 creative assets were produced. At the location, the “Way to Zero” was presented in different product areas with interactive exhibits.

A trade fair exhibit as a social media stage.

Around the clock, brand experiences were captured on film for the community and target group. For influencers, the exhibit became a stage, for creators it became a studio.

Volkswagen at the IAA 2021 means 1000 m2 of vibrant power.

A trade fair exhibit whose architecture not only appealingly showcases the vehicles on display, but which was also conceptualized for content creation, including a studio, newsroom and countless possibilities.

Partner
  • Volkswagen
  • CEBRA
  • Zerolight