DFL Deutsche Fußball Liga
The arrival of the Bundesliga’s entire brand world in the e‑sports sector.
Services
Brand Architecture & Portfolio, Brand Identity (Visual, Verbal)
Category
Create your design system, Elevate your strategy
From gameplay into the brand world.
The Bundesliga stands for top-class football all over the world—and now in the virtual world too. How do you create a design that can build a bridge to the offline Bundesliga, but also stand on its own?
The FIFA game series provided the foundation. In the gameplay, a triangular cursor is placed over the active player, which became the central element in the design concept for us.
A key visual straight from the logo. Simple, multi-layered, and expressive at the same time. The brand character always remains recognizable.
We use the triangle as a clear stylistic device with high recognition value and place it in the logo design above the iconic “Bundesliga Player”.
