Huawei: the new AITO retail concept
Now at 400 locations: AITO conquers China
Our concept for the new retail store identity is now in place at around 400 premium locations across the country.
Following the tagline “Be where I am”, Huawei is integrating the new AITO (Add Intelligence To Auto) vehicles into existing Huawei retail stores as one of several devices in the Huawei digital ecosystem.
Courage and innovation pay off: Since the beginning of 2024, AITO has been the new market leader in the luxury segment among Chinese car manufacturers, challenging German premium manufacturers Audi, BMW and Mercedes as well as Tesla in the world’s largest automotive market.
Revolutionary! The smartphone, not the car, is at the center of the user journey.
In Huawei’s consumer experience, AITO is just another device, part of an ecosystem that includes smartphones, audio devices and tablets, all built around the needs of the consumer. Huawei is not only focusing on its Harmony OS operating system but also on the brand community and its needs.
The needs of all passengers, whether in the first or second row, are taken into account equally. On board: screens, smartphone chargers, and various other features for digital and luxurious cocooning.
The POS customer journey combines digital and physical experiences.
With AITO, Huawei users have another partner in their digital lives. As a Smart Mobility Device, AITO is an integral part of the Huawei ecosystem consisting of smartwatches, smart homes, and smartphones.
“Customers are no longer choosing a car, but an ecosystem. Similar to a smartwatch, AITO is a Smart Luxury Device thanks to its competitive features and its connectivity with all areas of the driver's life.”
“At Huawei Retail, customers experience AITO vehicles as a natural part of their digital ecosystem. The vehicle is a logical touch point and fits seamlessly into the customer's digital lifestyle.”
AITO Service Centers are integrated into the Huawei Retail look and feel. They are 100% compatible.
For most customers, a Smart Mobility Device is a major investment in their lives.
It requires trust and good service. In addition to integrating with the existing Huawei retail store, we developed a timeless, distinctive service and retail architecture.
Direct marketing at its best
In addition to sales, after-sales, and service, influencer marketing is an integral part of the concept. Smartphone broadcasting and direct online marketing bridge the gap between offline and online customer research.