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Brand Intelligence

Let's make your brand more intelligent

Brand Intelligence® is our approach to making brands not just relevant, but resilient. It combines the best of human and artificial intelligence to create smarter, more adaptive brands. This framework provides a clear path for brands to evolve at every stage, integrating the latest innovations with a deep understanding of human needs.

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Brenntag

Elevate your strategy

Cultural Understanding meets Data-driven Insights

Stakeholder interviews were used to develop the "One Brenntag" strategy, define the purpose and vision, and develop clear brand values. The result: a solid foundation for a strong global identity.

Create your design system

Creative Vision meets Generative Design

The 360° design system brings the brand to life digitally and physically. From corporate spaces to modular trade fair concepts - it ensures recognizability at all touchpoints worldwide.

Activate your audience

Authentic Storytelling meets Personalized Experiences

An exciting unveiling show and the launch of the employer brand strengthened internal identification with the new brand. Employees around the world were excited and became part of the shared vision.

Scale your brand

Human Innovation meets Smart Automation

The brand portal in Frontify enables unified brand management. With training and AI-supported visual worlds, the future of brand communication is actively shaped and continuously optimized.

Brand Intelligence® is a registered trademark in Germany.

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