We empower your brand towards positive change with Brand Intelligence®
We combine the creative magic and strategic precision of Mutabor with the power of intelligent systems. The expertise of our interdisciplinary teams supports brands on their path to positive change.
Our name: »i’m going to change«
MUTABOR is not only the Latin word for the desire to change (I’m going to change); MUTABOR is also the magic spell from the fairy tale Kalif Storch by Wilhelm Hauf.
Our mindset
Our name describes our mission and connects us to our clients. Since our foundation in 1998, we have been pioneers in the transformation of brands and accompany them into a successful future. That is why we embrace social, cultural and technological change with enthusiasm and targeted skill development.
Our beliefs
Mutabor is the largest independent international brand agency founded in Germany. The owners, Johannes Plass and Heinrich Paravicini, are still part of the 6-person management team.
We believe in interdisciplinary teamwork, creative excellence, independent thinking and a great passion for innovation. This enables us to create effective solutions based on holistic strategies, great design and state-of-the-art technology.
Our promise
We help our clients to make their brand more intelligent – insightful, inspiring, impactful, innovative – in order to ensure a strong, smart and effective brand building.
We create sustainable value for companies, enable our employees to reach their personal next level, and contribute to a better future for society.
Our creative reputation
MUTABOR was an internationally published design magazine in the mid-90s which was very successfully distributed in the design scene in Europe, Japan and the USA. It was co-founded by the current owners of the agency. High-circulation illustration and logo books were later released. This publishing activity generated commissioned work, and the magazine changed into a design studio that then transformed into Germany´s most creative and internationally renowned design agency.
Our clients
Intelligent Brands, driven by Mutabor.
Our clients of the last five years.
Management
MUTABOR relies on a broad-based management that corresponds to the agency's interdisciplinary range of services.
“Tomorrow's leading brands are digital natives, agile in their development, have attitude and make a positive impact on society.”
“Creative excellence is not a PR issue for us, but an internal driving force.”
“To work for, at and with MUTABOR is to play in the Champions League. That's why we bring together the best colleagues and project partners from different disciplines to implement first-class projects for our customers.”
“Values are changing - employees have never questioned their work so much. Corporate culture is becoming a decisive factor when it comes to attracting and retaining new employees. Let's rethink work together.”
“Brands will have to deliver new content in the future. Social relevance, the climate crisis, and the war for talents compel companies to redefine and redirect their purpose.”
“MUTABOR is change. I embrace change every day so that tomorrow I can be an even better version of myself than I am today. But my greatest source of strength is my colleagues, and I learn something new from them every day, accompany their development and bring lightness into their working day.”
“The special thing about MUTABOR is that different disciplines come together and inspire each other. Not only is this great fun, but it also promotes innovation. I love the fact that I learn something new every day at MUTABOR.”
“More than any other word, Mutabor embodies the story of change. We tell this story again and again. And in a new way every time.”
“MUTABOR stands for outstanding design solutions in all disciplines. There is no other design player our size with such broad and award-winning experience. ”
“Good cost accounting follows the principle of good design: 'Perfection comes not when you have nothing more to add, but when you have nothing more to take away.' - Antoine de Saint-Exupéry”
“MUTABOR is an expert platform for all areas of brand design. A space for exchange and progress within the team as well as with customers. I value the inspiration and competence of all ‘crafts’ and the opportunity to bring all the expertise to the table at any time.”
Mutabor Facts