Porsche Design
Porsche Design Future Retail
For those who live the Porsche life
Creating the ultimate Porsche space for those who live the Porsche life. The new retail concept was intended to create a central point of contact for all those who love everything Porsche – a place where luxury and design are celebrated at the highest level.
Through our strategic preliminary work, we have determined that it is essential to create a space that not only caters to high-end customers but also fosters an appreciation for the brand. Our goal is to facilitate easy entry into the world of Porsche while simultaneously offering real luxury products.
The Future Retail 3.0 concept extends the Porsche lifestyle far beyond iconic vehicles and transfers the motorsport DNA to all areas of life. The Porsche Design Store in Düsseldorf is the first in which this has been realised.
The Future of Retail:
A new brand experience
The new store concept goes beyond the traditional shopping experience and offers customers a hospitality area with a café bar that serves as a meeting point for Porsche enthusiasts. Exhibits from Porsche’s history, such as trophies, race suits and signed photos, make the area a central experience location that creates an inviting atmosphere and invites customers to linger.
One Brand Universe
Installations of various historical motifs and iconic products tell the story of Porsche Design, Studio F. A. Porsche and the deep connection to Porsche’s motorsport tradition. Since the 1970s, Studio F. A. Porsche has designed numerous products beyond the automotive world that reflect the brand’s unique design approach.
Tech Luxury & Automotive Cult
Tech Luxury and Automotive Cult characterise the materials in the store. The newly developed shelving system is inspired by the Porsche Design philosophy and its purist design language. With new materials, we create a high-quality impression and a clear differentiation between Porsche and Porsche Design.
- Paul Serafini GmbH & Co. KG
