Strellson
Amore: Defining a new aesthetic with AI
Strellson Fashion Show Movie
Is it possible to use AI to create a show opener that captures the colour and mood of a new collection? You can bet on it. We chose the following keywords: Amore, Urban Italian, from Switzerland with love, unseen images. The result is also a 15-minute loop that visually accompanies the fashion show on an LED.
Innovative technologies such as AI enable us to realise challenging, complex concepts in an aesthetically pleasing way that is tailored to the client. As a sparring partner in the creative process, AI not only opens up more possibilities, but also contributes to a wider range of ideas.
The use of AI in the fashion sector enables previously unseen, bold creations and innovative visuals. AI crosses boundaries and creates new aesthetic experiences and pioneering results.
Visual fusion: Mediterranean flair meets alpine attitude
The Mood images combine an urban Italian vibe with subtle Swiss elements. This visual fusion captures the vibrancy and warmth of Italy while incorporating the Swiss aesthetic. The result is an inspiring blend of Mediterranean flair and alpine attitude.
The three collection colours
Individual mood boards were created for the three dominant colours in the collection, which showcase the colour world of each design. Each mood board shows coloured or contrasting visuals that capture the mood and atmosphere of the respective colour. These visual compositions support the collection and deepen the experience of the ‘Urban Italian Vibes’.
Logo adaptation of the iconic Bold Cross
The Bold Cross logo has been adapted in this style to emphasise the connection between the ‘urban summer vibe’ and the Swiss elements. As a result, the logo radiates modern elegance and perfectly reflects the combination of Mediterranean flair and precise Swiss design.
Loop visuals as background accompaniment
The longer loop video, divided into three parts, reflects the colours of the collection and accompanies the models as a dynamic backdrop as they walk down the catwalk. The seamless integration of the videos creates an immersive atmosphere that perfectly captures the urban energy and Italian flair of the collection.
Achieving the perfect result with an AI-supported workflow
All visuals, from mood boards to videos, were created using AI. The result was unique, never-before-seen visuals. Using selected AI tools in combination with our human design expertise, we were able to professionally curate the entire AI workflow and adapt it to the mood of the collection.
With text-to-image tools for atmospheric visuals
To create the visuals, we used text-to-image tools, which allowed us to convert described concepts directly into high-quality images. This technology significantly accelerated the creative process and allowed us to create precise visual moods to match the collection.
Details & Refinement
Using inpainting tools and image enhancers, we were able to take the generated results to the next level: Details were specifically adjusted and the visual quality was further optimised.
Motion & Transitions
To create the moving images, we used image-to-video and text-to-video tools to create dynamic sequences. We also used AI-based interpolation techniques to create smooth transitions between the generated visuals.
Summary
The use of AI in fashion is particularly valuable as it allows us to create unseen designs that conventional approaches often fail to achieve. AI generates visual concepts that are bold and innovative, giving us the ability to push boundaries and create entirely new aesthetic experiences. This flexibility and creativity can also be applied to other projects, creating unique and forward-thinking results in a variety of fields.
