The Weissenhaus Grand Village Resort & Spa on picturesque Hohwachter Bay in Schleswig-Holstein has breathed new life into a quaint 400-year-old noble estate, rebranding it as a resort synonymous with luxury. MUTABOR was contracted to create a corporate identity that reflects the village’s unique atmosphere and the luxury resort’s high degree of sophistication.
Based on the noble family’s crest, two meerkats, MUTABOR designed an umbrella logo and several sub-logos for the resort’s gastronomical and cultural establishments, each of which embodies the core message of each facility. Coherent colors in graphics and imagery alike as well as a detailed typographical system create a message which evokes both poetic elegance and modest craftsmanship.
The core concept and motif of the corporate design is the map of the area – an indispensable and necessary aspect of all communications pertaining to the expansive resort. The area map in a classic fold-out format forms the basis for all printed materials. A miniature version of the map is featured on the case of the room key cards. Furthermore, all digital content is based on the plan matrix and integrated into a responsive design system.