Taking a brand to the sky.

Telekom installation “Take-off” 2013

Life is for sharing. The Deutsche Telekom requested a clear sign that was visible from a great distance for the Cologne/Bonn Airport. The air­port in the vicinity of the company head­quarters served as both the location and source of inspiration. Inspired by the run­way lights on the tarmac, MUTABOR de­veloped the per­manent lighting in­stallation “Take-off.” When­ever a vehicle passes by the installation, a light impulse is triggered which trans­lates the move­ment of the vehicle into a dynamic take-off sequence. Thus, the feeling of anti­cipation and excitement that per­meates the terminal before take-off becomes palpable even before arriving at the airport.

Collaborating Partners

  • zweimalig GbR
  • Phillip Veldten