The resurrection of the Latin wine.
ÔMINA ROMANA brand identity 2013
A businessman with a passion for wine established a vineyard in the Alban Hills located just outside the gates of Rome – with a clear vision of restoring the Lazio grape to its former international glory. The objective was to develop an integrated brand presence starting at square one.
The ÔMINA ROMANA brand hovers between the pillars of soul (inspiration and science) and body (origin and manufacturing ethos). These two pillars are reflected in all elements of the corporate design and form the basis for the interaction of the design features.
The name “Ômina Romana” was developed by MUTABOR and inspired by the Etruscans, who hail from the Lazio region. The interpretation of omens (a sign of what’s to come) was at the focus of their religion.
The terroir – volcanic ash soil – paired with the resurrection of the Lazio wine inspired the logo of a phoenix rising from the ashes.
An integrated brand presence spurred by the philosophy of metaphysics. For ÔMINA ROMANA, it is about the connection of science and trade. It is rooted in the values of the brand and is manifested in the name, corporate identity, and packaging as well as in the communication and trade fair concept.
The ÔMINA ROMANA brand was born with the presentation of its first four wines of the 2011 vintage at the international wine fairs in spring 2013. The phoenix soars towards an international future.
- superReal GmbH, Gerald Bucher, Andreas Keller, Daniel Cramer