Global wordless understanding.
Lingua Digitalis 2012
The global breakthrough of pictograms: With the global distribution of countless apps, we are now experiencing the breakthrough of pictograms as the most important symbolic language of our culture. The additional dimension of interactivity means that the way this language is perceived changes with the observer becoming an active user. Following on from the two long-standing bestsellers Lingua Grafica and Lingua Universalis, MUTABOR now illustrates the development of logos in the digital environment with Lingua Digitalis.
As an accompaniment to the book, the free “Lingua Digitalis” app was released offering a number of playful functions, as well as workshops with interactive lessons and hundreds of royalty-free pictograms. Here, users can learn the icon design trade from the basics up to the advanced tricks of the profession.
Lingua Icon Designer
Visitors to the website have the option to create their personal pictogram from over 600 individual elements, to store it or to share it on popular social networks.
To promote the unique compendium of the book, app and website, MUTABOR developed posters featuring typical country-specific clichés in the form of playfully assembled icons. This is global wordless understanding.
Each book in the series was not only a bestseller, but also one of the most award-winning projects in the entire Mutabor catalogue.
- Stephan Maximilian Huber/Digital Mind, Swipe GmbH, Die Gestalten Verlag GmbH & Co. KG, Florian Bison Photography