Ideas worth spreading.

Deutsche Telekom at the Mobile World Congress 2014

For the Mobile World Congress (MWC) 2014 in Barcelona, the most important mobile communi­cations fair in the world, MUTABOR designed a fair booth for Deutsche Telekom that under­scored the corporation’s image as a reliable partner and an enabler of inno­vative business ideas.

The booth as a city for partners: the fair stand focused on the strategic expansion of inter­national cooper­ative ventures. All thematic areas, partners and products were embedded in an urban setting, inspired by the idea of re-naturalized metro­polises. The landmark of the “Central Park” was an over-sized blowball flower that spread its polli­nated ideas across the booth. It served as a metaphor symbolizing the dynamism of the European communi­cations market and the company’s aspiration to sustain and consoli­date its inter­national leadership role through a highly efficient network of partnerships.

Deutsche Telekom at the MWC 2013

In 2013, MUTABOR designed the fair booth for Deutsche Telekom under the heading “Pop-Up Park” at the MWC.

Collaborating Partners

  • Holtmann GmbH+Co.KG
  • Neumann&Müller GmbH & Co. KG