For the Mobile World Congress (MWC) 2014 in Barcelona, the most important mobile communications fair in the world, MUTABOR designed a fair booth for Deutsche Telekom that underscored the corporation’s image as a reliable partner and an enabler of innovative business ideas.
The booth as a city for partners: the fair stand focused on the strategic expansion of international cooperative ventures. All thematic areas, partners and products were embedded in an urban setting, inspired by the idea of re-naturalized metropolises. The landmark of the “Central Park” was an over-sized blowball flower that spread its pollinated ideas across the booth. It served as a metaphor symbolizing the dynamism of the European communications market and the company’s aspiration to sustain and consolidate its international leadership role through a highly efficient network of partnerships.