For chemical company Clariant, acting sustainably is more than just a matter of company philosophy. It’s a service that its clients profit from directly. MUTABOR has developed a campaign consisting of adverts, as well as online and offline promotions, to highlight the benefits of sustainable action. These adverts have been optimized to encourage the target audience to visit the Clariant sustainability website and engage with the topic more deeply.
The creative thread: if sustainability is present in each of Clariant’s actions, then it must also be present in every detail of a Clariant solution. The images display the icons that embody the company’s products and corporate topics, each of which are worth deeper inspection. A magnifying glass reveals either sustainable content or the resources saved thanks to sustainable solutions. The content of a given image is augmented through text.