Mechanical systems humanized.
BMW 2011 IAA robotic exhibits
For the 2011 IAA presence at the fair, a new generation of hands-on exhibits was to be developed that allowed the “joy of discovering.”
Robots have fascinated humans for ages through the connection of technoid and human attributes – the best prerequisite for using them as an innovative trade fair tool and for achieving a unique interactive experience in doing so.
The “humanization” of the exhibits was the focus of the development. Each robot was given a unique character expressed in its behavioral and movement patterns. In parallel, these character traits were put into context with the technical features and design features of different BMW models. To make the robots come to life as much as possible, movement libraries were created together with the implementation partners and BMW.
A three-dimensional experience
The combination of digital media and robots developed its particular charm. Despite the security requirements and an extremely high technical complexity, the design of the core was kept simple, transparent and viewable from all sides. The stages equipped with a clear front panel were not subject to any design restrictions.
- gate 11 audiovisuelle kommunikation GmbH, diephotodesigner.de schluchtmann ek, MESO Digital Interiors GmbH, yellow design gmbh
- Schusterjungen und Hurenkinder GmbH, Christian Pressler, Michael Papst, Sebastian Oschatz, Ulf Plihal, Andreas Eric Meyer