Brand Identity Pyramid
The dual identity pyramid reflects our perception of modern corporate identity: content and visuality are inextricably combined in the brand identity.
People are fascinated not by brands, but by the good and exciting stories behind them. Every brand story starts with a blank sheet of white paper. That’s why we have called our identity unit ‘white’.
The task is to find the good, relevant story, define it as part of a corporate identity and tell it in online and offline media. Then the image of a brand will develop in people’s minds.
How is a living brand identity designed?
The Mutabor brand development process puts a new corporate identity on a substantial footing. Brands and their stories must be conceived in such a way that they have the potential to achieve successful multichannel brand design.
02/15/2013 Senior Designer Corporate/Editorial Design (m/w)
05/27/2013 Junior Client Service Manager (m/w)