Brand Identity Pyramid

The dual identity pyramid reflects our perception of modern corporate identity: content and visuality are inextricably combined in the brand identity.

People are fascinated not by brands, but by the good and exciting stories behind them. Every brand story starts with a blank sheet of white paper. That’s why we have called our identity unit ‘white’.

The task is to find the good, relevant story, define it as part of a corporate identity and tell it in online and offline media. Then the image of a brand will develop in people’s minds.

How is a living brand identity designed?

The Mutabor brand development process puts a new corporate identity on a substantial footing. Brands and their stories must be conceived in such a way that they have the potential to achieve successful multichannel brand design.

Clariant International Ltd.
Clariant Rebranding Clariant Rebranding Beisser GmbH & Co KG
Beisser Corporate Identity Beisser Corporate Identity
DFL Deutsche Fußball Liga GmbH
Bundesliga multichannel brand design Bundesliga multichannel brand design Audi AG
Audi A1 multichannel brand design Audi A1 multichannel brand design
DKMS Americas – Delete Blood Cancer Delete Blood Cancer Iris von Arnim – Iris von Arnim Brand Identity Iris von Arnim Brand Identity Asstel Versicherungsgruppe / Gothaer – Asstel Corporate Identity Asstel Corporate Identity Boesch Motorboote AG – Boesch Corporate Identity Boesch Corporate Identity Kunsthalle zu Kiel – Kunsthalle zu Kiel Corporate Identity Kunsthalle zu Kiel Corporate Identity
Mutabor Design GmbH – Lingua Digitalis Lingua Digitalis Media-Saturn-Holding GmbH – OK Brand Identity & Packaging OK Brand Identity & Packaging Deutsche Telekom AG – 4010 Store multichannel brand design 4010 Store \\multichannel brand design adidas AG – adidas Global Corporate Packaging adidas Global Corporate Packaging Mutabor White
02/15/2013 Senior Designer Corporate/Editorial Design (m/w)
Clariant International Ltd. – Clariant - what is precious to you? Clariant - what is precious to you? Mutabor Design GmbH – Mutabor CI Mutabor CI Gabor Footwear AG – Snipe multichannel brand design Snipe \\multichannel brand design Stadtwerke Kiel AG – Drift Corporate Identity Drift Corporate Identity Mutabor White
05/27/2013 Junior Client Service Manager (m/w)
Hamburger Sportverein – HSV Brand Identity HSV Brand Identity Audi AG – Audi multichannel brand design Audi \\multichannel brand design Deutsche Telekom AG – 4010 Corporate Identity 4010 Corporate Identity Mutabor White
02/15/2013 Praktikant Corporate/Editorial Design (m/w)
Mutabor Design GmbH
Große Elbstraße 145b
22767 Hamburg

+49 40 399 224-0
info@mutabor.de
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