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BMW Product and Brand Experience 2012

BMW Product and Brand Experience 2012

At the BMW Product and Brand Experience (PBE) 2012 in Faro (Portugal), more than 7000 international BMW dealers made the diversity of the BMW brand and its products tangible.

For two days, the dealers got to know the BMW product innovations by means of workshops, driving simulations and shows – first and foremost the new BMW 3 Series which, like no other model for generations, is the epitome of sportiness.

Mutabor developed a communications concept for the PBE and transferred the incisive look to the 2-D communicative area.

The creative concept is based on the notion of the kaleidoscope. The overall trend of the BMW brand’s diversification becomes vivid and tangible at a glance, whereby the pictorial presentation makes use of the world of sports