150qm of perceived infinity.
The adidas terrex™ Showcase
At Outdoor 2014, the largest outdoor tradeshow in the world, adidas presented “terrex™.” With infinite application possibilities, “terrex™” was developed with the special demands in mind for extreme sports disciplines BIKE—RUN—CLIMB—FLY.
A stylized mountain backdrop forms the context for the collection’s presentation. Large-scale mirror plates create the impression of infinity in a small space. A medial horizon with dynamically oscillating topographies showcases the terrex™ disciplines from the perspective of the athletes.
The adidas terrex™ showcase at Outdoor 2014.
A setting without borders. For a target group without limits.