For the third time, Mutabor played a major role for the ADC Festival in Hamburg. This time was the first time Mutabor developed a video campaign in addition to the festival’s corporate identity.
The reason: as first-time hosts, St. Pauli wants to leave its mark on the ADC Festival and highlight this a one-of-a-kind place and its unique culture known around the world. The Kiez, as its known, and its red-light district are internationally renown as a rough-and-tumble neighborhood full of soccer, sex and entertainment. Not for the feint of heart, the city of Hamburg has declared St. Pauli a danger zone repeatedly in the past.