Chemistry in a new light – Discover Value
Clariant Brand Campaign 2014
Chemistry explained through socially relevant, emotionally engaging storytelling and imagery. That’s Discover Value. Our new communication motto for specialty chemicals company Clariant. With a new online hub, product-specific key visuals in a unique paper-cut style and a movie actively placing the audience in the role of a discoverer, we created the world of Discover Value through a depth and variety of content.
A MINDSET IN THREE CHAPTERS
To create a companywide value-oriented mindset, we published a small book showing what Clariant does to ensure that change takes place, that discoveries are made and that value is created. It also shows how employees accelerate change, promote discoveries and create value. The booklet comprises 12 twelve entertaining stories in three chapters entitled Change, Discover, Value.
CHEMISTRY IN 12 MONTHS
To highlight the search for new ideas and knowledge essential to the mindset of every discoverer, we created calendar with 12 fascinating topics from the world of chemistry. These topics playfully covered every day phenomenon and provided insightful explanations in entertaining short stories. Furthermore, after each month wrapped up, the colorful, detachable XXL-motifs doubled as wrapping paper for any gift or present.
By actively engaging all Clariant employees, the Discoverers Wanted campaign anchors the mindset of Discover Value throughout the company and reflects the brand. We conceptualized and designed an online presence to involve and sensitize all employees on board. Here, they can begin sharing their personal Discover Value stories and thus foster an internal culture where employees commit to and live out Discover Value. But this is just the beginning; the journey of discovery rolls on.