MUTABOR sets stage for “Hamburger Abend­blatt” as work of art

09/01/2014

The weekend edition of this long-established news­paper appeared with a unique picto­gram on the front page.

To celebrate the opening of our exhibition “MUTABORLINGUA 365. The graphical language of transformation” at designxport, the stage was set for printable newspaper artwork in the weekend edition of the Hamburger Abendblatt: the entire front page was re-created with our pictograms.

The result is a work of art that combines journalism and sign language in a manner unique in the history of typographical design. The weekend edition was issued with an artfully designed double cover so that readers could check their personal interpretations of the pictogram page against the regular, readable texts.
“To us, newspaper publishing involves, among other things, being able to surprise our readers ‒ and this front page is surely the most unusual in the entire 60-year history of the Hamburger Abendblatt,” says Editor-in-Chief, Lars Haider. “It has been an exciting experiment for the whole editorial team ‒ it is fascinating to see just how differently stories can be told.”

We would like to thank the editorial team at the Hamburger Abendblatt for the opportunity to publish our pictogram article in such a creative manner, and also TOM TAILOR GROUP who supported this project in their role as exclusive advertising partner.

The making-of story of the front page, as well as further information, can be found here:
http://www.abendblatt.de/

Press contact
Laura Maroldt

laura.maroldt@mutabor.de
+49 40 80 80 23-181