BMW i Corporate Architecture 2012
BMW i Born Electric Tour
MUTABOR developed the content and visual concepts for the BMW i Born Electric Tour, which visited seven metropolises around the world. The idea: the Born Electric Tour is a mobile marketplace for alternative ideas. The concept was the fundamental basis for the modular layout and opened the door to people in each city whose lives had already been influenced by sustainability. Here, visionary gurus and their ideas converged with branches and brands that are already being fueled today by stories of sustainability. The highlight of the tour was the creative act, which consisted of a selected artist creating a work under the title “Your city through different eyes.” The BMW i3 Concept and the BMW i8 Concept flanked the roadshow as distinctly placed hosts. The roadshow-themed platform enabled BMW i to present itself as an integral part of the urban migration to increased sustainability.
- George P. Johnson GmbH
- BUCK | FOTODESIGN, Marcus Buck