Brands need strategies – We develop them.
Brands need strategies – We develop them.
From market research and trend analysis to brand positioning, including workshops, we provide comprehensive strategic solutions.
Brands need stories – We create them.
Effective Brand Identity thrives in times of change by serving as a point of orientation for both those within and outside a company. Brand Identity must more closely resemble a story, going beyond a mere logo and resonating with addressees.
A brand is a story and not just a logo. Only brands that tell relevant stories can hope to be successful. Heinrich Paravicini
We design living brand identities. Our dual brand pyramid places new corporate identities on a substantive, integrated foundation consisting of visual language and effective messaging. This is achieved by conceiving brand stories that have the potential to reach anyone in contact with the brand – be it in the market or in the company itself.
Thanks to our range of intelligent identity tools, we are prepared to lead brands into the digital future by creating and defining all relevant brand touch points for digital and mobile media, and making these accessible quickly and flexibly.
01 Brand Essence
The Brand Essence includes the timeless and concentrated expression of a brand identity in the brand core and brand values, vision and mission, as well as its implementation as the brand logo.
02 Core Messages
The brand messages and the emotional brand promise are defined based on the brand’s core and the brand values as well as its vision and mission.
03 Content Cosmos
The Content Cosmos describes the clear structuring of the brand messages and brand promise according to the product segments, channels or target.
The messages for the relevant company areas and/or products and range of services offered are derived from the Core Messages.
04 Brand Code
The Brand Code gives the Brand Essence its visual appearance. It defines the design concept and color code, typography, layout principle and visual language.
05 Visual Cosmos
The visual parameters of the brand are broken down according to the operational areas of the brand and defined in guidelines based on the Brand Code analogous to the company, product and service areas.
Corporate design, identity, and architecture, as well as online and offline brand campaigns.
Brands need content – We define it.
People are not fascinated by brands, but by the well-crafted, engaging stories behind them. The trick is finding a brand’s relevant story and telling it on cross-medial platforms. When people not only recall a brand image, but also the story, they begin identifying with the brand.
Having a unique story and continuous owned content play a major role in the totality of brand identity. They ensure that addressees identify with a brand. Heinrich Paravicini
We develop and fine-tune Brand Identity Content by crafting strong subject matter and images. We collaborate with a network of journalists and concept artists. Content is an integral part of our process for developing brand identity, which is based on our Brand Identity pyramid and the core messages defined within. Geared to the relevant brand channels, we define a brand’s content cosmos. The content cosmos systematically defines brand messaging for products, channels, and target groups, while also deriving content pieces.
Digital and on-air branding, brand movies, brand books and rooms.
Brands need experiences – We generate them.
At the center of projects in Brand Spaces are people and their perceptions. The key is to engage and steer these within the framework of a brand story. Brand stories transform from a narrative into a directly tangible experience, which increases the long-term significance of brands for your clients.
Brand spaces have an immediate and sustainable effect on the perception of a brand as they create an experienceable reality. Johannes Plass
To turn a room into a brand space, architecture, communication, furnishings, media, light, and sound are essential. The creative combination of room dimensions with staging, interaction, and the intelligent use of media creates new facets of brand communication – all of which are essential for retail, trade fairs, and innovative, avant-garde live communication.
The first level does not involve interaction but the creation of an awareness for the brand experience itself, e.g. advertising formats.
02 Guided Interaction
The second level involves the generation of response and the selective dissemination of branded content within the pertinent target groups, e.g. PR, virals, promotion activities.
03 Virtual Interaction
Virtual interaction involves people, enables them to have a real dialogue with the brand and thus achieves a personal virtual brand experience, e.g. online formats, e-commerce, apps, blogs.
04 Physical Interaction
Physical interaction is based on haptic and multisensual experiences. People come into physical contact with the brand and its messages/ambassadors, e.g. packaging and classical retail, showroom, event and trade fair formats.
05 Brand Experience
The highest level involves the amalgamation of branded content with haptic and virtual interactions in an overall concept – experiencing the brand with all of the senses and thus becoming a part of it, e.g. innovative retail and live communication formats.
Trade fair appearances, store and showroom design, roadshows and launch events.
Brands need vision – We make it reality.
An industrial prototype is an innovation of progress taking place before production starts, much like a show car for an automobile manufacturer. When applied to brands, “prototyping” means developing visionary ideas – oftentimes digital in nature.
If you want to know the potential of a brand, you have to leave your comfort zone. Heinrich Paravicini
To expedite such an innovative project, an interdisciplinary team of designers, strategists, and digital experts collaborate from the beginning. By incorporating external innovation specialists into our design process, we are furthermore able to create exceptional solutions that provide our clients with the visionary answers to stay ahead of the competition in markets that demand innovation.
Ours clients face challenges; we collaborate intensely to provide them solutions. Instead of a detailed briefing, our clients need only to have the desire and will to start the process together with us, and to have the courage to take the road less travelled to come to a unique solution.