Mutabor has been commissioned to reposition the rotring brand.
As the first step in its strategic refocus of the brand for the internationally-positioned stationery manufacturer, the agency developed a social media campaign under the slogan ‘Create Reality’.
Individual cinematic episodes portray international artists as they create their own worlds on paper in quite individual drawing styles using a variety of rotring products.
The details of these drawings tell little stories of their own, while simultaneously demonstrating the diverse attributes of the different rotring products: from fine hatchings to pencil drawings.
Mutabor is responsible not only for the conceptual work, but also for realizing and producing the trailers.