At the Geneva International Motorshow 2010, Audi will present and promote its latest model, the Audi A1, with the claim “The next big Audi”. The task was to present this compact car in a way that made it big and visible from afar. The centrepiece of the stand is therefore a complex kinetic and media-based presentation: the AI MediaWall. Manoeuvrable LED segments and integrated closable vehicle boxes create constantly changing and surprising worlds and perspectives. The visitor becomes acquainted with the individual A1-related topics covered in the different sections.