4010 is the new Deutsche Telekom concept store in Central Berlin. The name comes from the RAL color code for Telekom’s magenta brand color. The novel concept is more gallery than shop, more experience than sales – and yet everything fits together. The aim of the new 200 m2 store was to offer urban young people Telekom products and services at street level. The result is a dialogue platform where community and shopping merge, a place for lingering and exploring. Another unique feature of the store is its chameleon-like nature. All the products disappear quickly into custom-made furniture, leaving the space free for showcases, readings and workshops. Presentations of new products and services are closely tied in with Telekom’s youth marketing, e. g. Electronic Beat sessions. This offering is being gratefully accepted and is sharpening up Telekom’s brand image from within the target group itself. Life`s for Sharing.
4010 Store multichannel brand design
Deutsche Telekom AG – multichannel brand design – 10/2008
Art Directors ClubNew YorkAward, 2009
Art Directors ClubEuropeAward, 2009
DDCDeutscher Designer Club1 × Bronze / 1 × Silver / 1 × Gold, 2009
IF AwardCommunication Design1 × Award / 1 × Gold, 2009
Designpreis der Bundesrepublik Deutschland 2 × Nomination, 2011
Art Directors ClubDeutschland2 × Award / 1 × Bronze, 2009
Corporate Design PreisDeutscher Design ClubAward, 2009
EurobestEuropean awards for creative excellenceFinalist, 2009
Reddot Design AwardAward, 2009
