4010 is the new Deutsche Telekom concept store in Central Berlin. The name comes from the RAL color code for Telekom’s magenta brand color. The novel concept is more gallery than shop, more experience than sales – and yet everything fits together. The aim of the new 200 m2 store was to offer urban young people Telekom products and services at street level. The result is a dialogue platform where community and shopping merge, a place for lingering and exploring. Another unique feature of the store is its chameleon-like nature. All the products disappear quickly into custom-made furniture, leaving the space free for showcases, readings and workshops. Presentations of new products and services are closely tied in with Telekom’s youth marketing, e. g. Electronic Beat sessions. This offering is being gratefully accepted and is sharpening up Telekom’s brand image from within the target group itself. Life`s for Sharing.
4010 Store multichannel brand design
cases – multichannel brand design/white
DKMS Americas – Delete Blood Cancer
Iris von Arnim – Iris von Arnim Brand Identity
Mutabor Design GmbH – Mutabor CI
Audi AG – Audi multichannel brand design
Deutsche Telekom AG – 4010 Corporate Identity
Mutabor White
02/15/2013 Praktikant Corporate/Editorial Design (m/w)
Iris von Arnim – Iris von Arnim Brand Identity
Mutabor Design GmbH – Mutabor CI
Audi AG – Audi multichannel brand design
Deutsche Telekom AG – 4010 Corporate Identity
Mutabor White02/15/2013 Praktikant Corporate/Editorial Design (m/w)
Mutabor Design GmbH – Lingua Digitalis
Media-Saturn-Holding GmbH – OK Brand Identity & Packaging
Boesch Motorboote AG – Boesch Corporate Identity
Kunsthalle zu Kiel – Kunsthalle zu Kiel Corporate Identity
Media-Saturn-Holding GmbH – OK Brand Identity & Packaging
Boesch Motorboote AG – Boesch Corporate Identity
Kunsthalle zu Kiel – Kunsthalle zu Kiel Corporate Identity
